One of the worst mistakes you can make early in your Internet marketing career is to pick a target that is darn near impossible to hit. It’s not that you wont make mistakes. You will. And you will make tons of them. The problem with picking the wrong targets early is you are bound to get frustrated and probably give up.
The first goal of this training is to make sure you have some success not matter how small. Once you see that you can make money on the Internet, you will have to admit that it can be done. Then the only question is do you have the character within to stick with it. You first goal should be to make $1.00. If you can’t make at least $1.00 maybe the Internet isn’t for you.
That may make you laugh but I put it in for a reason. It is so easy to make money on the Internet, anyone can make a dollar by just putting up a one page website. The problem with many people is they want to make $10,000 or $100,000 instantly. They want to run before they know how to crawl. Making $100,000 doesn’t happen by accident. It’s going to take a lot of hard work. There are lots of people making that much. Some make it on a monthly basis but there is a learning curve to get to that point. Like everything else, it does get easier with time. So you need to set short-term obtainable goals to keep from getting frustrated. When you achieve a goal, reward yourself and set the next obtainable goal.
So your first goal may be to make $1. After you achieve that, work to make $1 per day, then $5 per day, etc. You’ll soon find yourself at $100 per day. If you can make $100 per day, you’d be making about $36,000 per year. That’s enough for most people to quit their jobs and focus on Internet marketing full time.
There are ways to make it easier. This is the research part. Many people hate research. Doing research in this business is the same as training to participate in a sporting event. Running laps isn’t fun but it’s the way athletes train for endurance so they can make it in the big event. It helps them to be successful. Doing research isn’t fun, but if you don’t do it, you will limit your chances of making money on the Internet. At the very least, it will make it harder. So lets get started.
Most people use Google to find the information on the Internet they are looking for. The word you search with is called a keyword. Google returns 10 results per page. These are called organic search results. The rest of the links are advertising links. Most people will pick the “organic” results over the paid ads.
There has been a lot of research done on which links are most likely to get clicked. I have read that somewhere between 35-50% will click the top organic link. It is estimated that 25-35% will click the 2nd listing and 10-15% will click the 3rd listing. After that it is so hit miss there are no real good correlations. Most people never get to page 2 of the Google results so your goal is to get your website listed on the 1st page of the search results with the ultimate goal to be in the top 3. With billions of websites on the Internet, this is a very difficult task. There are some things you can do to make the job easier. It may sound stupid but most people don’t think to pick keywords where there isn’t much competition. They go for the keywords that get the most traffic and are lost in the crowd.
How do you know how much competition is out there? That’s easy. Type your keyword into Google and see how many total results it returns. Some searches return millions and millions of webpages where others return only a few. Obviously you want the ones with only a few. Ideally, you would like less than 50,000 results returned but that is getting more and more difficult, so anything up to around 100,000 should be fine.
Your first task is to start thinking of different keywords and seeing how many results Google returns. Don’t use just one word keywords. That would be about impossible these days. Use keyword phrases. Instead of “fishing” try looking up “bass fishing”. If that doesn’t work, try “bass fishing in Florida” or “bass fishing equipment”. You’ll notice that the more exact your search, the less competitors you will have.
If you get a little carried away, you might try extra long keyword phrases. A long phrase like “striped bass fishing lake mead” returns only a 31,000 results. Now the question is are there enough people searching for this keyword phrase to make it worth your while?
